Case Study

Bird Dog Marketing Solutions

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Client Background

Located just outside of Chicago, IL, in historic Deerfield, Bird Dog Marketing Solutions and the team behind this brand connect automotive dealers with powerful, high-quality leads that might otherwise slip through the cracks of their preferred dealership management systems (DMS). Confident in the efficacy of their services and ready to supercharge their growth, the Bird Dog Marketing Solutions team enlisted the expertise of i95 Design to bring their offerings to the digital marketplace in style.

Services

Consulting & Planning

Branding & Logo Creation

WordPress Web Development

WordPress Website Hosting

SEO Services

The Journey

Identifying Client Needs:

With their products and services already refined and a handful of prospects ready to sign on the dotted line, Bird Dog Marketing Solutions found itself in a unique situation: A company with a growing, organic audience poised to engage, but in desperate need of a way to bring its greater vision to life online. After an initial, in-depth consultation, this vision began to take shape in the form of a cohesive online presence, featuring a custom-built website, on- and off-site SEO services, the development of an alluring new brand logo, and a host of other supporting endeavors. 

The Challenge:

While many other previous i95 Design clients maintained existing digital properties and sought to grow from these established foundations, Bird Dog Marketing Solutions found itself at the proverbial “square one” with its online presence. Like most challenges, this situation was secretly an opportunity for success disguised as a road block. Utilizing an iterative process to review and refine their sleek, responsive new website, the i95 Design team honed in on the exact style and presentation that Bird Dog Marketing Solutions’ ownership envisioned from their dream website. Adding in a customized local SEO campaign and potent on-site technical optimizations to this first foray into the online marketplace ensured that the Bird Dog Marketing Solutions’ message was heard loud and clear by dealerships in the Chicagoland area and well beyond. 

Tools Used in Development

Solutions

Logo and Branding Creation

The shared journey to an online presence to be proud of began with some long, meaningful discussions about crafting an impactful brand logo that both resonated with customers and immediately evoked the message and intent of the Bird Dog Marketing Solutions team. From this launch point, the i95 Design team developed and delivered a unique, custom logo featuring a blend of iconic imagery related to the act of utilizing a bird dog while hunting and a sharp, minimalist aesthetic. The end result? a logo born of refinement and an iterative process that the Bird Dog Marketing Solutions team is proud to showcase at their facilities, in their promotional materials, and all across their website.

Bird Dog Marketing Solutions Website Design

As the specifics of Bird Dog Marketing Solutions’ vision came in to greater focus, the i95 Design team began the construction of a bold new custom website that featured a responsive design, eye-catching appeal, and sound technical underpinnings. Showcasing engaging calls-to-action (CTAs), crisp geometric patterns, a minimalist aesthetic, and content designed to speak in a declarative tone, this site creates a powerful funnel that moves interested prosects swiftly into a scenario where they can easily and effortlessly become satisfied, lasting customers.
 
One of the more unique design considerations requested by this organization included the subtle usage of variations of the Bird Dog Marketing Solutions logo throughout the site. Evoking the concept of tracking and hunting, the juxtaposition of the bird dog found in the logo with its counterpart bird across multiple pages accentuates the message of “tracking down” leads that would otherwise evade a client dealership within its chosen DMS.
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bird dog about us page
bird dog case studies about us page

Simple, Elegant, Responsive UI/UX

The old axiom that less is more holds true with the user experience and design of the Bird Dog Marketing Solutions website. To differentiate itself from competitors with cumbersome pages of content and slow-loading sites, this organization instead tasked i95 Design with crafting a more direct, intuitive layout that places the focus on declarative messaging and an easy to follow conversion path. With this in mind, the i95 Design team deployed an elegant, responsive, and powerful professional website that greets prospects with an enticing and alluring user experience across smartphones, desktops, and every other screen size imaginable.

SEO for a Burgeoning Brand

As part of a two-pronged approach, Bird Dog Marketing Solutions required expert SEO services to complement their emboldened new online identity and to drive traffic to their enticing new website. With this overarching goal leading the way, i95 Design’s SEO specialists designed and implemented a full-service SEO strategy. From proper keyword research to capture coveted rankings on premium commercial search terms to managing citations across the Internet for accuracy and impact, no stone was left unturned in the effort to cast the widest net possible on behalf of Bird Dog Marketing Solutions.
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Built to Convert with Ease

Simple, direct, and designed to eliminate any roadblocks that stand between a customer and emphatically saying “yes!” to Bird Dog Marketing Solutions’ sales proposition, this website utilizes a flowing, sensible layout on each page. Adding in optimized, concise, and clear CTAs above the fold on the homepage and in other crucial positions, a technique which can increase conversions by up to 317 percent (VWO, 2024), further solidifies this premium user experience crafted on behalf of Bird Dog Marketing Solutions.
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Results

Thanks to the combined efforts of Bird Dog Marketing Solutions and the expert team behind i95 Design, the launch of this organization’s first foray into the digital world was a rousing success across the board. Funneling traffic and potential prospects to an optimized, clean website built to convert created an immediate positive impact on Bird Dog Marketing Solution’s digital outlook. Additionally, the ongoing SEO services rendered on behalf of this organization ensure the continued prime positioning of relevant pages on key commercial search terms.

On the other side of this relationship, i95 Design proudly continues to support Bird Dog Marketing Solutions via reliable, affordable website hosting services, ongoing SEO operations, and continued support and customer service whenever this company wishes to adjust or update the branded messaging or products offered on its site. Based on this, it is safe to say that the future is looking brighter than ever for both another satisfied i95 Design client and the Sunshine State’s fastest rising name in premium WordPress web development and SEO.  

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