St Johns Soccer Academy

Relying entirely on word-of-mouth growth, St Johns Soccer Academy maintained no previous online presence. This lack of digital visibility stood as both a challenge, and an opportunity. By crafting an elegant, user-friendly website from scratch and deploying impactful local SEO in tandem with this initial launch, this organization’s first steps into the digital world were poised to get off on the right foot.

Creating a logo that represented St Johns Soccer Academy and helped forge a memorable connection with local youth soccer players (and their parents) served as the jumping off point for this undertaking. After careful consideration, and several deep conversations that sought to uncover the client’s preferences and vision regarding branding, the i95 Design team crafted a stunning first draft of a completely custom, elegant logo. This logo featured the core imagery associated with the academy and a unique color palette that served to help the client stand out to passing eyes. While the client responded positively to the first draft, the design team sought additional feedback and worked through multiple iterations with St Johns Soccer Academy to ensure that the final product stands as a logo that this company is proud to have emblazoned on all branded materials.

In terms of technical hurdles, St Johns Soccer Academy also required secure user-friendly assets to handle and manage program registrations and subsequent payments. This challenge was met with custom forward-facing tools that provided new and returning users alike with a simple, straightforward, and easy-to-use payment processing and registration experience that places a priority on protecting sensitive transactional data and personal information. 

Unlike other brands that cast a wide net of engagement across a potentially national audience, St Johns Soccer Academy instead focuses on an entirely local service-based business model. With this in mind, deploying an SEO strategy tailored and optimized for exposure to local audiences was a paramount consideration throughout the project. Thanks to proper citation management, in-depth keyword research (with special importance paid to important local commercial search terms), strong technical underpinnings for on-page assets, and a host of other enhancements, St Johns Soccer Academy swiftly outpaced other local competitors who failed to enact an SEO strategy optimized for local reach.

Collaborating with St Johns Soccer Academy generated outstanding results for all parties involved. For St Johns Soccer Academy specifically, garnering prime position on highly sought after commercial search terms translated to increased enrollment and the need to launch expanded cohorts to accommodate rising demand for the organization’s professional training services. Thanks to the mobile-friendly design implemented in this project, engagement with users and time spent on site (both by existing customers and prospective applicants) rose dramatically.

As for i95 Design, successfully launching St Johns Soccer Academy’s new website, deploying local SEO services that generate real results, and supporting this client in the ensuing months as they sought to make slight tweaks and updates to their content and other on-site assets has led to two exciting outcomes: Yet another satisfied i95 Design client, and one more local business here in Northeast Florida thriving in an ever-changing digital landscape.